Pakistan (culture history) Plane Crash Raises Safety Concerns
By Timmy Vic
Pelted by monsoon rains, recovery crews ended their search Thursday night for the remains of the 152 people killed in Wednesday’s passenger plane crash in Pakistan’s capital city of Islamabad.
The Airbus A321 plane operated by Pakistani airline Airblue, was on a flight from Karachi when it crashed into the Margalla hills north of Islamabad.
The plane disintegrated upon impact, instantly killing 146 passengers and a crew of six.
Among the dead were two Americans, the U.S. Embassy in Islamabad has confirmed; however, the embassy is not releasing details until the next of kin is informed.
There is still no word on the cause of the crash. The Airbus crashed a minute after losing communication with airport’s control tower early Wednesday morning amid heavy rains and dense fog. Eyewitnesses said the plane was flying at an extremely low level before crashing.
The black box of the flight has not been found, but many aviation experts previously had voiced concerns about Airblue’s safety standards.
Former pilots and aviation experts have argued that Pakistan’s Civil Aviation Authority (CAA) does not always enforce safety standards. The CAA rarely makes its investigations public, so accountability is an issue.
In 2008 interview with the BBC, a CAA employee told reporters that an Airblue plane was grounded in Manchester, England because an inspector found a serious problem with the aircraft months earlier. The plane was grounded because the problem had not been addressed.
Another crash in 2006 was allegedly caused when the CAA approved a plane, whose cargo was over weight, to fly.
Safety standards are not the only issue facing Pakistani aviation. The industry has also been known to force pilots to fly excessive hours, raising the risk of fatigue and pilot error.
Traffic-control protocols are also a problem. Many have wondered why the doomed Airbus was circling at 1,600 feet when the minimum altitude for Islamabad was 3,000 feet.
There is no current evidence that any of these issues were a factor in yesterday’s crash.
PeterGreenberg.com is a constantly updated source for the latest in travel news, analysis and information led by travel guru Peter Greenberg. For more information, visit PeterGreenberg.com.
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Email Marketing Software: How to Choose One
By Garrett36 Pierson36
If you want to become successful in your marketing campaign, the best thing to do is choose an appropriate email marketing software package. Email marketing software packages are available for free or with a specific price. The free packages are often limited with features. Thus , you would not be able to optimize the advantages of using such software. More so, you are most likely to encounter different ads by the providers of free software packages. In fact, some free software package providers may include their ads on your newsletters. In contrast, those packages that are available for a certain price offer advanced features that can be helpful for the success of any email marketing campaign. These packages usually come with special features that you may not be able to find in free software packages.
It is important to know what to look for in an email marketing software package. The basic and substantial features that you should look for include the following:
1. Monitoring This is a feature that allows marketers to track reports concerning delivery of emails, open rates, and click-thru rates among others. Moreover, scalability allows marketers to gauge the results of various factors, which may affect their email marketing campaign.
2. Newsletter Creation This is a feature that allows marketers to create HTML newsletters that provide better response rates than newsletters, which are in plain-text format. This is a feature in most software packages that is important for tracking emails.
3. Character Support This is a feature that allows marketers to look beyond their local scope. This is to say that this feature allows emails to be sent and read across the globe in various languages and international characters.
4. Technical Support This is a feature that allows marketers to contact technical support as needed. This feature is important for handling and solving problems and difficulties in a software package.
5. Personalization This is a feature that is just as important as any other feature in software package. It allows marketers to obtain better click-thru and open rates. Some providers of email marketing software packages have more advanced offers for personalization, catering to specific needs and preferences of marketers.
6. Scalability This is a feature that provides marketers with wide coverage when it comes to sending emails without delay. Some packages have customization options for this feature, allowing marketers to categorize their customers between existing and potential subscribers. Marketers should consider sending their emails to customers who provide their consent. Customers who unwillingly received emails may consider marketers as spammers. As such , marketers should only send out emails to customers and subscribers who allowed receipt of such emails. In short, any email marketing campaign should be employed only if customers are willing to receive newsletters and/or emails from the marketers.
7. Database and Application Integration - This is a feature that allows marketers to import data from their existing databases as well as applications.
8. Updates and Plug-Ins This is a feature that allows marketers to create necessary updates and plug-ins, which are important in employing easier and more convenient email marketing campaign.
Victor Green is an Account Executive at EliteEmail.com, the award winning email marketing solution used by companies who need the top email marketing software. Try the complete small business email marketing program today for free!
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