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By Timmy Vic

 Tel Aviv proper technically may be Israel’s second most populous city behind Jerusalem, but its metro area dwarfs that ancient city, and includes a large swath of Israel.

It’s a lively, modern, and increasingly cosmopolitan destination that, if it’s not on your travel list, should be.

Named after the utopian town envisioned by Zionist author Theodore Herzl in his turn of the century novel Altneuland The Old-New Land, Tel Aviv certainly lives up to its lofty moniker. Founded in 1909 by the Jewish population of nearby Jaffa, Tel Aviv immediately became an immigration hotspot among both bourgeois Eastern European Jews and artists from all backgrounds.

Located on the scenic Mediterranean coastline, the Tel Aviv of today is still a hub of economic and creative activity in the Middle East: Browse the trendy shops lining several of its major streets or don your bathing suit and bronze on its beaches; spend some time visiting museums and historical sites or sip coffee in small cafes still populated by literary types. Come nightfall, Tel Aviv kicks up the energy a notch, with fine dining, music lounges, and nightclubs that rival those found in London, New York, and Paris.

MUSEUMS Muze’onim

Tel Aviv boasts several museums, including the sprawling Eretz Yisrael Museum, which sits atop an archaeological site that is still being excavated. While more on the brochure than off, and at times a bit crowded, this museum has something of interest for nearly everyone. Of its eight pavilions, the Glass Pavilion boasts one of the finest and most eye-catching collections of glassware in the world. Also worth stopping into is the Nehustan Pavilion, which, through its cave-like entryway, transports you into the ancient copper mines or so it feels like of Timna, otherwise known as King Solomon’s Mines.

Just across from the Nehustan Pavilion is the Kadman Numismatic Pavilion, in which a collection of coins spans the length of the region’s history. Finally, before you leave, be sure to check out the Man and his Work Center exhibition, where you can see the traditional tools used in agriculture, crafts, and household chores and walk through a reconstructed bazaar. The museum is located in Ramat Aviv, the northern most part of Tel Aviv. 972-3-641-5244, www.eretzmuseum.org.il

For a more off the-brochure museum experience, visit the David Ben Gurion House, once the private home of Israel’s first prime minister. Indulge your inner voyeur and peruse the books, pictures, and other personal items of Ben Gurion for a more intimate window into Israeli history. Read letters from Ben Gurion to John F. Kennedy, Winston Churchill, and Charles de Gaulle, and then head next door to the Hillel Cohen Lecture Hall to glimpse the late prime minister’s passports and salary slips. The on site library has nearly 20,000 books in various languages; for those particularly interested in history and politics, seminars and lectures are conducted here as well. And as if that weren’t incentive enough, admission is free. 17 Ben-Guiron Ave.; 972-3-522-10-10

SHOPPING Kniyut

The shopping in Tel Aviv is among the best in the world, featuring everything from large American inspired malls, to street shopping and local flea markets where you can find great bargain buys. Generally speaking, the more ritzy shops can be found along Dizengoff Street and Sderot Nordau, while trendy and only slightly less pricey boutiques and jewelry stores line Sheinken Street.For a more down and dirty shopping experience, head to the Shuk Ha Carmel, located at the intersection of Allenby Road and King George Street. Street vendors line the road here, peddling inexpensive clothing, sandals, and other similar wares to passersby. Farther down Allenby Road, you can pick up fresh fruits and vegetables at rock bottom prices from the many small street stands. Located very close by parallel to Allenby and one block closer to the sea is Nahalat Binyamin, where a local street fair boasting jewelry, paintings, pottery, and more is held each Tuesday and Friday from 10 a.m. to 4 p.m.

Similarly cheap shopping can be found nearby at Jaffa’s flea market, Shuk Ha Pishpeshim, which sits between Olei Tzion and Beit Eshel Streets. Merchants here offer Persian carpets, leather and brass goods, nargilah water pipes, hand-dyed clothing, figurines, and the like from the several rows of roofed stalls. The market is busiest on Fridays and is closed on Sundays, so head there earlier in the week to put your haggling skills to the test.Finally, shopping and the arts converge in Tel Aviv’s several specialty bookstores, where unique and even rare titles can be found on many different subjects and in numerous languages. One such bookstore is Bookworm, located in Basel Square, which offers an English language selection that that covers architecture, design, psychotherapy, and more. 30 Basel Street, 972 3 546 2714.

Or, stop in Praza Modan on Dizengoff Street, a bookstore caf that specializes in theater and the arts, but also has many titles on travel and cooking, as well as a sizable selection of children’s books, available in both Hebrew and English. 163 Dizengoff Street.

PeterGreenberg.com is a constantly updated source for the latest in travel news, analysis and information led by travel guru Peter Greenberg. For more information, please visit www.PeterGreenberg.com.

Google Buys ITA Software To Shake Up Online Booking

By Timmy Vic

 Search engine giant Google took the travel industry by storm last week with a $700 million purchase of ITA Software, a flight-information software company.

The multi-million-dollar deal would not only put Google in direct competition with Web sites such as Kayak and Cheapflights.com, but it potentially could transform the online travel industry.

For several months, the rumor mill had been churning with news of Google’s interest in ITA, causing the travel industry’s key players to scramble to position themselves.

Several travel Web sites, including Kayak.com, threw in competing bids to buy the Boston-based ITA, but were outbid by Google.

Google’s purchase would give the company control of ITA’s ubiquitous flight pricing software, making Google a force to be reckoned with in the travel world.

ITA offers flight times, availabilities and prices to airlines and Web sites that include: TripAdvisor, Bing, Hotwire, Orbitz, Continental, American Airlines, and Alitalia.

Google says that their purchase of ITA will make it easier for consumers to find flight information online and give consumers more choices.

According to Google’s boss, Eric Schmidt, Google’s goal is to use ITA’s information to foster innovation in the travel industry rather than to sell tickets. Schmidt says that Google is also creating flight tools unlike any in existence that will change the way online travel works.

The purchase, however, would turn Google into a fierce competitor in the travel meta-search industry and could drive a stake through traditional, non-Internet flight booking outlets.

US regulatory authorities are also likely to keep a close eye on Google’s new deal to ensure that it is fair to competitors and consumers.

Though Google says it wants to preserve competition in the travel industry and has no plans to lock out competitors, only time will tell what this acquisition really means for online flight bookings.

PeterGreenberg.com is a constantly updated source for the latest in travel news, analysis and information led by travel guru Peter Greenberg. For more information, please visit www.PeterGreenberg.com.

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By Garrett36 Pierson36

 An email marketing program generally helps businesses to create campaigns, organize contact details, schedule communication and monitor marketing efficiency. It is one of the best solutions that a lot of business managers or owners commonly use because of its low cost maintenance. Plus, this program also provides customers to unsubscribe to the campaign, allowing businesses to comply with the SPAM laws.

Most email marketing programs today have tracking functions that provides marketers statistics that are relevant to the improvement of the campaign and specific data needed to gauge the success of the campaign. It features functions that counts the number of emails sent, the number of emails that bounces back, the number of clients that clicked the links in the email message and even the total number of purchases as referred by the emails sent.

Aside from these, it has lot of other features that makes it a mainstay in the list of tools that most marketers use today . Here are a few of them.

Database Management

Such marketing programs provide easy ways of recording clients’ contact information through a database manager. This feature aids companies with their records by providing ways to filter, categorize and update contact information. Some features even support importing or exporting of databases in different formats like Excel, making records easily managed for reports or for other business purposes.

Segmented Marketing

With its ability to sort and filter contact information, businesses are also able to execute segmented marketing plan. Marketing campaigns can be easily tailored according to locations, ages and even customer preferences by means of using the application’s segmented list features. With this feature, more personalized messages can be sent, making customers feel that their preferences are considered by the companies. It also sets the limitations to product or service offerings either by location, by purchases, by gender, etc.

Legal Reminders

Since there are a lot of online messaging policies that businesses need to follow, some of them are sometimes forgotten by marketers. It is a good thing that this software reminds its users to comply with such policies with a number of features like the automatic unsubscribe feature, reminders or legal disclaimers, spamming notices, state communication laws, e-commerce policies, notifications, etc.

Monitoring

Monitoring is also easy with this marketing application. Email messages that reach customers successfully are easily known with its tracker. It can as well provide specific statistics that are relevant to the improvement and study of campaigns.

Managing multiple accounts with this email marketing program is also convenient. It allows businesses to have different accounts for different issues or concerns of customers, making them a lot easy to direct to the departments that can best answer the messages. Plus, monitoring of complaints and customer feedback also comes handy with this marketing tool. Managers or supervisors are able to distinguish issues and concerns that they need to improve on; thus making it an efficient marketing tool for monitoring customer preferences, marketing trends, product or service performances and even the profitability of the utilized campaign.

Thomas Berns has 10+ years of experience with email marketing. View a detailed list of email marketing reviews online to help make your decision easier. Read Vertical Response reviews, Elite Email reviews, Constant Contact reviews and more by editors an and users.

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By Garrett36 Pierson36

 There are numerous marketing utilities that have become helpful to businesses online but of all the effective marketing utilities, email is the cheapest. This is the very reason why more and more businesses are using email marketing solutions to enhance their campaigns.

In view of this, more and more applications are being offered online to aid business owners or managers with their marketing campaigns. Some are even employing specialists to manage their email campaigns while most are opting services that automatically handles their email campaigns. However, most of these stunts are not truly necessary at all. Besides adding up costs or expenses, they are also not easily managed. The best email marketing solution is the use of an email marketing program that lessens the costs and burdens during the campaigns.

So how do you choose the type of email marketing program for your business? How do you get the best deal out of these programs ? Here are a few factors to consider.

Email marketing programs vary according to the use and the benefits that they offer. There are some that only caters bulk messaging while there are a few that provides users multitudes of features from sending email messages to even recording statistics. The latter is the one that you are looking for.

You have to choose the type of application that will give you choices to send email messages in the manner that you wish. Select the type that will provide you the options of filtering your messages according to customer types, preferences, locations and other business-related factors. If you are selling goods that are only meant for adults, this should be the best tool for you to screen and segregate updates according to your market. In such ways, you do not only get to personalize your offers, updates and information but as well as you avoid possible lawsuits for inappropriately sending information to your clients.

Another consideration is the usability of the program . Of course, your main reason for opting for such email marketing program is to ease the burden of email communication. So to ensure that you are truly getting an application that is easily used, choose the types that are user-friendly and easy to learn. You do not need to add more complications to your marketing campaign so to ease the burden, try the programs first. There are numerous email marketing applications that you can readily try out first before purchasing. Use them and try to research on feedbacks before purchasing.

Also, the most important factor that you need to consider is the added marketing utilities. There are applications that will provide you specific statistics on the users’ responses and actions to your messages. Getting feedback is as well important. Even if your purpose is just to send newsletters or updates, it is still best to have the program to give you assessments of your customers’ actions towards your efforts. So choose these types of email marketing solution tools. They are efficient utilities for you to identify shortcomings, progress and even individual performances of products or services.

Victor Green is an Account Executive at EliteEmail.com, the award winning email marketing solution used by companies who need the top email marketing software. Try the complete small business email marketing program today for free!

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